Client: An Indian motor vehicle manufacturer, specializing in two-wheeled motor vehicles
Challenge/Business Requirement
- The client sought to enter the global electric vehicle (EV) market.
- They required a comprehensive understanding of the market potential at a granular level, including various influencing factors and market entry strategy.
Scope of Work
- TechSci Research conducted an in-depth study to analyze the global EV market potential at the key country levels.
- The study encompassed a wide range of factors, including:
- Impact of electrification on the automotive industry.
- Current state and future growth projections of charging infrastructure.
- Analysis of the vehicles market and its electrification potential
- Assessment of relevant government policies and incentives promoting EV adoption
- Evaluation of the growing popularity of ride-hailing services and its implications for the EV market
- Examination of shifting consumer preferences and the demand for EV exports
Conclusion
TechSci Research's comprehensive study provided the client with actionable insights into the global EV market, enabling them to develop an effective market entry strategy. By analyzing market potential and considering various influencing factors, the client gained a deeper understanding of the opportunities and challenges associated with entering the EV market. The study equipped the client with the necessary information to make informed decisions regarding product development, target markets, and marketing strategies, ultimately facilitating their successful entry into the global EV market.