Disruptions
caused due to COVID-19 have crippled the economies in numerous countries. The
global economic lockdown has pushed countries into one of the worst recessions
of all time. Countries are observing record high unemployment rate and
businesses have come to a halt due to interrupted supply chain, lack of labor
and suppliers for the manufacturing and movement of products.
Amidst COVID-19
and US–China tariff war, a strong view is emerging, and being shared by several
countries that China is following unfair trade practices. Lack of
accountability and transparency on its part pertaining to sharing of information
about pandemic coupled with political conflict has further aggravated the
entire situation.
Understanding Monopoly of China as Global Manufacturing Hub
Low Wages and Highly Skilled Labor: China is the world’s most populous country, where the demand for
low wage workers is lower than the supply of workers in the nation, resulting
in low wages. Another reason is absence of laws related to minimum wages in the
country. Large labor pool allows companies to produce products in bulk
quantities and businesses can also address increased seasonal demands.
Strong Supply Chain: Products
manufactured in China conform to the quality standards and safety
certifications set by United States. In addition, the country has strong supply
chain comprising of multitude of suppliers, distributors and manufacturers that
can offer components required for the production of products and reliable
logistics that can cargo/ship finished products to other countries. Strong
network allows companies to keep margins high, while keeping the overall cost
low; therefore, companies prefer exporting finished products rather than
assembling components in other countries. Besides, manufacturing and assembling
of components in the same country allows them to offer products at competitive
prices.
Favorable Policies: China coined
export tax rebate policy in 1985 to abolish taxation on exported goods and
improve the competitiveness of exported products. The country doesn’t levy tax
on exported goods and has 0% VAT policy. Also, consumer products from China
were exempted from import tax, assisting country to keep the production cost
lowest, while attracting investors.
For the above-mentioned
reason, some companies will keep major section of their manufacturing in China.
Additionally, companies which service Chinese market will continue operations
in the country as their major clients are Chinese people, while, escalating
political conflict will force others to move out of the scene.
Each sector will
react differently to the palaver situation. For example, textile and footwear
companies are moving to countries with low labor costs such as Vietnam. On the
other hand, automakers are setting up their units close to demand generating
countries, for instance, India or United States.
Post COVID-19 Scenario
Ongoing pandemic
has exposed vulnerabilities of the global supply chain. The overall process of
sourcing of raw materials/components, manufacturing and shipping of product,
need to be re-examined. Companies or businesses cannot rely on imports from one
country for raw material procurement, but instead, need to push for the large
scale indigenous production.
China was
world’s largest exporter in 2019 with export amounting to USD2499.03 billion.
Globally, countries have blamed Chinese companies such as Huawei &
ByteDance (TikTok) of cyber spying and security concerns. In fact, some
countries have banned these companies and their products, which is maligning
the faith in Chinese companies. Besides, poor handling of pandemic and
heavy-handed reaction to protestors in Hong Kong is also contributing towards
development of unfavourable view of China.
Now the question
that arises is, which countries can benefit from the reshuffling of supply
chain? Several companies are planning to shift their manufacturing bases from
China to other developing nations. Dislocation from China is expected to impact
Asia the most, as top 10 countries that can benefit from the dislocation are in
Asia. Asian countries such as Vietnam, India, Thailand, Malaysia will benefit
from the relocation, but no single country will observe complete relocation of
companies as they cannot accommodate production capacities required by these
companies as a whole. However, countries which have impressive investment
climate and cheap labor are likely to benefit the most. Other factors influencing
the companies will be low transportation cost, large export baskets size such
as China and sound institutional quality. Moreover, countries are considering
Vietnam for the very purpose as it has low labor cost (60% lower that the
annual average manufacturing wage per worker) and has attractive investment
environment. In the past few years, this Asian country has signed over 17 free
trade agreements with several countries. The above-mentioned factors are
contributing to the increasing inclination of businesses towards setting up
their facilities in Vietnam.
Why India is emerging as the preferred destination?
Tariff costs elevate
the overall price of the products and conflict between United States and China
has already increased the overall cost by over 10% for many companies operating
from China. Companies and businesses want resilient supply chain and India can
be alternative option in this case.
Also, India has
lower annual average manufacturing wage per worker and the export basket of the
country is similar to China. Besides, the country has over 42 trade agreements
(including preferential agreements) with various countries. Additionally, like China,
India also has large pool of skilled workforce; therefore, the cost of sourcing
labor in the country is cheap. Besides, the country is home to one of the
largest English speaking populations in the world, whereas in China, companies
require language translators for communication, which is expected to positively
influence companies to invest in India.
State and
central governments in the country are creating more favorable business
environments by easing foreign direct investment and lowering corporate taxes
so that India can serve as lucrative marketplace and base to other companies.
Government of the country is also in direct touch with over 100 global firms,
which are planning to move their bases to India. These companies include Cisco,
Adobe, Apple and FedEx. At the similar front, companies are partnering and
investing in India, and investment of USD5.7 billion and USD15 billion by
Facebook and Aramco in Reliance Jio and Reliance Industries Limited,
respectively exemplifies that. Apple is also setting up its plant for
manufacturing of over 3.2 million iPhones in India for export to other
countries.
In order to promote FDI inflows, the government
has introduced investor friendly policies and allowed upto 100% FDI in several
sectors.
In the e-commerce
sector, as of January 2019, India has allowed 100% FDI in marketplace model of
e-commerce; however, there is no FDI for inventory driven models.
In order to further
push investments in certain sectors, in March 2020, the government allowed
NRI’s to acquire upto 100% stakes in Air India. Also, electronics manufacturers
were deemed eligible for payment of 4-6% of their incremental sales for over
next five years.
Moving Closer to the Customer
Learning from
the pandemic, businesses need to stay close to customers so that they can serve
them in a better way. Businesses need to set up their manufacturing plants,
locally as doing so might increase the cost of the ecosystem and elevate
complexity but will surely assist in times of disruption such as one like COVID-19.
India is the home to over 1.3 billion people and increasing disposable income
indicates that the country might be home to one of the biggest customer bases in
the future.
Challenges Before India
FDI revisions and
lowering corporate taxes is one of the several steps taken by the government to
attract investment by foreign companies but there still exist some bottle necks
which need to be addressed for smooth setting of manufacturing facilities in
the country.
India faces low
productivity in plethora of industries, which is due to inefficient suppliers
and outdated technologies owing to which, the companies are unable to deliver
quality products at times. Therefore, technological advancements and investments
in skill development education sector is the need of the hour for maintaining efficient
supply chain and skilled workforce. Also, setting up plants requires land
acquisition, approval from state government. These processes are time consuming
and might delay the whole process of production. Hence, the government should assist
companies by formulating provisions, so that companies can get desired land and
required infrastructure, with no or negligible delay in the process.