Humectants
and their Applications:
A humectant is a hygroscopic
substance which is tailored to promote the retention of moisture from
surrounding air, by means of absorption. Commonly used humectants such as
butylene glycol, glycerin, urea. tremella extract, sorbitol, dicyanamide,
sodium lactate, etc. have a wide range of applications across multiple end user
industries. The massive demand for humectants from end user industries
including personal care & cosmetics, medicines & pharmaceuticals, paints
& coatings, food & beverage, tobacco, etc. is primarily driving the global humectants market over the coming years.
Key Industries Driving
the Global Humectants Market:
The global humectants
market is anticipated to witness substantial growth through 2026, owing to the
on-going innovations & advancements in the end user industries. For
instance,
1.
Personal Care & Cosmetics: Robust growth exhibited by the
global cosmetics and personal care market is driving the usage of humectants at
a rapid scale. Refined Glycerin is showcasing extensive utilization across a
broad range of medical, pharmaceutical and personal beauty care products on
account of rising living standards and rapidly expanding economies. As reported
by TechSci Research, the Saudi Arabia Women Cosmetics market is projected to witness
healthy growth of over 11% during 2017-22. Moreover, increasing adoption of
western culture & lifestyle and increasing number of beauty salons are
aiding India cosmetics market to grow at a CAGR of more than 6% through 2022.
As a result, growing consumption of skin care, facial care and oral care
products across the globe is tremendously driving the global humectants market
through 2026.
India FMCG Market Share, By Segment, By Value,
2016
2.
Food & Beverage: Increasing penetration of
lifestyle-related disorders such as diabetes and obesity are generating awareness
and health-consciousness among global sugar consumers, which in turn is
propelling the growth of low- or zero-calorie foods that are manufactured using
humectants such as sorbitol, mannitol, maltitol, and xylitol. In addition to
the growing consumption of fruit & vegetable juices, the bakery &
confectionary products such as biscuits, cookies along with functional &
nutritional foods, health supplements, etc. are further influencing the demand
for humectants worldwide.
United States Non-Alcoholic Beverages Market
Share, By Type, By Value, 2012-2022F
India Biscuits Market Size, By Value (USD
Million), By Volume (Million KG), 2012-2022F
3.
Paints & Coatings: The growth in the downstream
construction and automotive industries is fueling the global paints &
coatings industry. For instance, increasing number of construction and
restoration projects across European countries such as France, Italy and Turkey
are promulgating the paints industry. Subsequently, the Zero-VOC humectants
such as polyglycerols, isosorbide, and derivatives of isosorbide are witnessing
replacement of traditional glycols such as propylene glycol in latex paints and
other coatings, thereby steering the global humectants market.
Turkey Paints Market Size, By Volume,
2012-2017E (‘000 Metric Tons)
Conclusion:
Global Humectants
market is estimated to cross overall consumption of 14.74 million metric tons
by the end of 2026. The global humectants market is expected to grow at a CAGR
of 7% in value terms during the forecast period. The growth in the global humectants market can be attributed to the growing applications in paints &
coatings, medicines, pesticides, cosmetics, etc. The progressive demand for
humectants is visible in the bakery & confectionery food items and
functional & nutritional health supplements due to rising human health
concerns and awareness regarding nutritious diet. Moreover, the increasing
ageing population would further augment the demand for humectants globally over
the span of next nine years.
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