Following seven straight years of growing domestic vehicle
sales, automotive OEM’s revealed a decrease of around 1.8 percent in 2017, to
17.2 million cars and light trucks.
As
per automobiles industry experts the decline in the industry is still going to
enter the year 2018 as well. Yes, the auto industries long-running deals has
arrived at an end. The country which was doing exceptionally well in the auto
industry why its showing such decline in the sales? What are the reasons behind
the sales. A few factors that pushed the upward swing are currently blurring or
evolving course. Outstandingly low financing costs are turning higher. What's
more, quality has enhanced, consumer loyalty studies have appeared, such a
significant number of Americans are keeping their vehicles longer.
Moreover,
during the recession period, purchasers and organizations put off purchasing
new vehicles. At the point when the economy enhanced, many hurried out to replace
the cars they'd been driving, sales were up a seemingly endless amount of time.
But now everything seems to be changed now.
Seems
like a challenge for the automobile manufacturers, right?
This
has become a big challenge for the automobile industry, if Trump administration
exchanges major changes to the North American Free Trade Agreement, then the
traffics can be imposed on vehicles specially in Canada and Mexico.
Manufacturers are likewise endeavouring to push ahead with self-driving and
electric vehicles even as it stays hazy what number of they will have the
capacity to offer, and till when.
Not
only this, but the fuel prices are also affecting the sales. The prices are
still not very high if we compare but are quite changes as compare to $2.35 a
gallon for gas a year ago and now it’s around $2.49 gallon for regular gas.
As sales
moved during last seven years, carmakers needed to stress minimal over keeping
their plants murmuring. Presently they are worried about cutting the vehicle
production and discovering approaches to lure clients to purchase the vehicles.
It’s a big challenge for the automobile manufacturers.
Source: OICA
After
the financial crisis, this is the first time when the sales of light vehicles
declined in 2017. Americans tend to buy cars when gas costs are high, and
trucks when costs are low, yet this time the move to trucks has been aggravated
by an expanding inclination for taller, roomier vehicles. That has constrained
carmakers as of late to move the creation blend quickly to accentuate brandish
utility vehicles, minivans and light trucks. Moreover, the manufacturing of
electric vehicles is increasing like anything as the demand for electric
vehicles in the country is increasing and the government’s stringent rules for
using the electric vehicles and incentive schemes are pushing the consumers to
buy electric and hybrid vehicles.
According to Techsci Research “Global Small Electric Vehicle Market By
Technology (Hybrid Electric Vehicle, Plug-In Hybrid Electric Vehicle, Battery
Electric Vehicle), By Battery Type, By Geography, Competition Forecast &
Opportunities, 2022”,
market stood at around $ 6 billion in 2016,
and is forecast to grow at a CAGR of 23% during 2017 – 2022, to reach $ 20.7
billion, on account of increasing consumer inclination towards electric
passenger cars coupled with declining prices of electric vehicles.
Moreover,
the boost in demand for small electric vehicles can be attributed to favourable
government policies and continuing surge in R&D investments by several OEMs
to develop premium quality and affordable small electric vehicles. All the
above stated factors along with growing penetration of small electric vehicles
in developing economies are anticipated to positively impact the market over
the course of next five years.
Source: Techsci
Research
According
to Techsci
Research, Research Analyst, Electric &
hybrid vehicle market is still at a nascent stage. Huge upfront cost has been a
key barrier which has been restricting the growth of the global electric
vehicle industry. With increasing investments from several automobile
manufacturers which are entering into the small electric vehicle market, the
market has grown prominently over the last few years and has attained a
noticeable market in the overall automobile industry. Major investments by
several big giant OEMs including such as Tesla, Nissan, BMW, Toyota, Ford,
Audi, etc., are anticipated to propel the global small electric vehicle market
during forecast period.
Let’s look at the OEM’s sales figures:
Company
|
December Sales (Approximate Numbers)
|
Percentage Change
|
Market Share
|
General Motors
|
308500
|
-3.3%
|
19.1%
|
Ford Motors
|
240910
|
+1.3%
|
15%
|
Toyota
|
222980
|
-8.3%
|
13.8%
|
Fiat
|
171946
|
-10.7%
|
10.7%
|
Honda
|
149317
|
-7%
|
9.4%
|
Nissan
|
138222
|
-9.5%
|
8.6%
|
Source:
Company Profiles & Techsci Research
A month
ago, the sale of General Motors mirrored that move. The organization had a
solid December in trucks, offering more than 94,000 full-measure pickups
between its Chevrolet and GMC brands, very nearly 33% of its aggregate deals.
Be that as it may, its general deals still fell 3.3 percent from the past
December, as cars like the Chevy Malibu and Impala grieved on dealer’s lot.
For
a compete one year, the GM’s sales percentage declined by more than 1 percent
which is around 3 million vehicles and that’s a big number. Not only GM faced a
tough sales period, but Fiat also faced a tough ride on the previous year. Its
sales declined by over 10 percent and in 2017, the total sales of the company
dropped by over 8 percent which is around 2 Million vehicles.
But
if we talk about only December month, the sales of the company rose. The
company become among those few manufacturers who looked at a growth in the
month after GM by selling F-series models. But for the full year, Ford is no
where in the good books of the sales and its sales dipped by almost 1 percent
to 2.6 million vehicles.
It’s challenging for every company and this decline might
force OEM’s to trim production and find new ways to entice customers.
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