According to a report by the World Health Organization,
over 430 million
people (5% of
the global population) require rehabilitation to address their hearing
impairment, while approx. 2.5
billion people are expected to develop some form of
hearing problem by 2050. Nearly 25% of
the population above 60 years tend to develop hearing problems ranging from
mild to severe in one or both ears with gradual aging, affecting conversational
speech. People with severe hearing problems usually opt for hearing aids,
implants, or other assistive devices for communicating through spoken language.
International hearing aid provider Demant A/S has been
offering a broad range of premium hearing aids, accessories, and applications for
more than 110 years to people with hearing impairment. Demant’s world-leading
hearing aid technology is shaping the future of healthcare technology with
ground-breaking innovations, enriching the hearing experience of people with
mild-to-severe hearing impairments effortlessly. The new models come with
rechargeable batteries as well as are compatible with iPhone and select Android
devices. The company provides implants for all age groups, including children,
adults, and the elderly, well-liked by users and well-received by reviewers.
Key Oticon Product Offerings
• Oticon More
Oticon More hearing aid activates the brain’s natural ability to
process sounds, allowing users to have an outstanding hearing experience,
impressive sound quality, and excellent speech understanding. The device is
built upon Oticon’s newest technology and uses an onboard Deep Neural Network (DNN) trained
on more than 12
million real-life sounds. The integrated intelligent microchip, Polaris
platform supports Oticon More’s technology and optimizes
how the hearing device makes the sound more distinct.
The hearing aid comes with a travel friendly SmartCharger, capable of
providing a minimum of three total charges, enabling users to charge on the go
and wherever they go. The ConnectClip
feature allows users to stream sound from a modern
smartphone, tablet, or computer directly into the hearing aid and thus enjoy
full, warm, and clear music. Functional as a remote microphone, ConnectClip can
be beneficial for you to hear better in more complex situations. Overall,
Oticon More is easy to wear and uses hearing aids that offer nuanced access to
sound and great audio streaming while delivering a crisp and clear
speech.
• Neuro 2
Since the first cochlear implants launch, Oticon has made
tremendous improvements, leading to enhanced outcomes for users. The company
launched Neuro 2 sound processor in 2018 with improved design, smaller size,
lighter weight, and new powering options. Built on the Inium Sense chip platform from
Oticon, Neuro 2 is the smallest FDA-approved behind-the-ear technology with
ultra-strong discreet cable and designed for all-day comfort. Neuro 2
incorporates additional ergonomic and mechanical design features such as
resistant microphones and antenna cables, making hearing aid comfortable for
children.
Neuro 2 utilizes a range of different Brain Hearing-guided sound processing features
that provide maximal audibility and deliver more natural sounds so that users
are always in the optimal listening situation. The hearing aid has been
designed to deliver better speech understanding in low-noise cases, where users
spend most of their time. Therefore, Neuro 2 is the best implant option for
people with hearing ailments to enhance their lives and keep them in great
mental shape.
• Bernafon Viron Hearing Aid
Bernafon, a Swiss hearing aid brand, shares some Oticon
technology but has very different strategies and features that make the brand
unique. Bernafon utilizes a Dynamic
Environment Control System (DECS) that does not use hard
classification boundaries, instead works in a frequently changing listening
environment for a dynamic and seamless amplification for the user. Bernafon
Viron Hearing Aid’s super-fast and powerful chip includes innovative dual-radio
wireless technology with 2.4
GHz so that users can enjoy direct-to-ear streaming.
Viron consists of a set of sophisticated features from Bernafon
such as Dynamic Range
Extender (manages loud input sound), Frequency Composition feature (makes
high-frequency sound information accessible to you), and Adaptation Manager (allows
users to get accustomed to hearing aids).
• Sonic Radiant
Sonic Innovation’s Radiant hearing aid is the first hearing
instrument built on the newest hearing aid technology, Sonic Extend technology platform.
The intelligent technology filters and fine-tunes sounds within your
surroundings as well as reduces background noises while amplifying speech. The
hearing aid utilizes a lithium-ion
rechargeable battery that eliminates the need of carrying
batteries all the time since the user just requires a simple three hours of
charging every night.
The new hearing aid is equipped with a dual microphone that
increases speech and reduces background noises, enabling you to hear the
conversation happening in front of you more clearly. One of the best features
of Sonic Radiant hearing aid is that it allows more remote adjustments such as
adjusting the low, high, mid frequencies while streaming with the help of the
SoundLink 2 app.
• Sonic Captivate Hearing Aid Family
Sonic’s new Captivate hearing aid family has been designed to
provide a personalized hearing experience that delivers better feedback and
background noise control. Sonic has incorporated a new technology, Adaptive Feedback Canceller Pro,
to minimize distractions from feedback in both static and dynamic changing
conditions. Besides, the processing power of the SoundDNA platform in
Captivate models allows patients to hear their voices naturally compared to
previous technologies.
The three systems, Speech-in-Noise
Reduction, Speech-in-Noise
Directionality, and Speech-in-Noise
Engage, collectively enhance speech understanding in noise and
help patients who are very sensitive to noise. Sonic’s newest rechargeable
hearing aid offering, Captivate miniRITE T R features a built-in
telecoil, dual push button, and Lithium-ion battery. Added convenience to the
hearing aid include on/off LED indicator, wall charger, USB 2.0 compliant
options, and power bank.
• Sonic Enchant miniRITE
Enchant miniRITE by Sonic has been designed to provide all-day
power without the need for regular battery changes. The ZPower rechargeable
battery system powered new Enchant miniRITE comes with
advanced features like Bluetooth streaming, which gives users confidence to use
the hearing aid anywhere throughout the day without caring to charge them from time-to-time.
Enchant offers patients fast and direct wireless connectivity while the
SoundDNA platform powers the new 2.4 GHz Dual-Radio System, which allows patients to
stream audio directly via their iPhone. The system incorporates Near Field Magnetic Induction for
faster ear-to-ear communication so that you can engage in a conversation
without any hesitation. With new built-in technology like Extended Dynamic Range,
the patients can enjoy superior clarity as sound tends to grow in intensity at
venues such as theaters, auditoriums, movie halls, etc.
Non-Hearing Aid Gadgets
• EPOS
ADAPT660
Enterprise-level business capability and outstanding audio
performance make Bluetooth headset EPOS ADAPT 660 a premium choice for
professionals at work or play. The incredibly lightweight headsets with
responsive touch controls and Adaptive
Noise Cancelling provide excellent voice and call quality,
which can bring some sanity and comfort back to your workday. The headsets have
a battery life of up to 30
hours. They are comfortable to wear throughout the day due to
the rounded ear cups' angle that provides an extra degree of comfort and
enhances your audio experience during calls or video meetings. The soft ear covers ensure that the sound remains restricted in
the cushioned and soft oval pads.
The ADAPT 660 headset incorporates ground-breaking AI technology
that uses unique machine learning developed algorithms to evaluate the noise
around you and optimize voice pick-up regardless of your environment. Thus, the
advanced headsets are great for use at any location, whether a noisy train,
chatty open office environment, etc.
Other Brands Providing Hearing Aid Devices
• Sonova Holding AG
Sonova is one of the top five largest global providers of
hearing solutions and implants. Its subsidiary, Phonak, is the only company to
offer a completely invisible
hearing aid called the Lyric, made with
innovative hearing aid technologies to provide better sound quality. Besides,
Phonak’s broad range of hearing aids, including 30 models of hearing aids and 20 wireless accessories,
help to treat different types and severities of hearing loss. However, it does
not provide cochlear implants. Phonak hearing aids can be worn 24/7, and the
devices are compatible with Bluetooth and have built-in rechargeable batteries.
Users have the flexibility to choose the style of wearing the hearing device as
per their preference, whether receiver-in-canal, behind-the-ear, or in-the-ear.
• GN Store Nord
World leader in human ear sound processing and hearing aids, GN
Store Nord owns a handful of audio tech brands such as Jabra, Interton,
BlueParott, Falcom, and Beltone, which sell its products in over 100 countries
worldwide. In February 2021, the company launched ReSound Key, a hearing aid
lineup that adds value to its existing hearing aid devices technology globally.
The recent innovation comes with direct connectivity through 2.4 GHz streaming
technology and direct stereo sound streaming for Apple devices. The hearing aid
also offers a variety of auxiliary devices to help people with hearing
impairments better understand group conversations and listen to a voice from a
distance, etc.
Conclusion
Thanks to ground-breaking innovations by key market players in
the global hearing aid devices market, hearing aid technology has improved a
lot in the past few years. Even some of the basic digital hearing aids work far
better than the best hearing aids of previous generations since they have more
features to help one communicate better under challenging situations. While
Demant A/S leads the global hearing aid devices market, other key market
players like WS Audiology A/S, Amplifon SpA, Cochlear Limited, Sonova Holding
AG, and others are fiercely competing to remain at the top of their game.
Increases in mergers & acquisitions, adoption of the latest technologies,
and various strategies such as product portfolio expansion are boosting the
growth of the global hearing aid devices market.
According to the TechSci
Research report on “Global Hearing Aids Market, By Product Type (In the Ear Hearing Aids,
In the Canal, Completely in the Canal, Behind the Ear and Receiver in the
Canal), By End User (Hospital, Clinics & Individuals), Competition Forecast
& Opportunities, 2015 – 2025”, the global hearing aids market is anticipated to grow
at a CAGR of over 4% during the forecast period. The growth can be attributed
to the increasing incidences of hearing problems, excessive noise pollution,
and continuous innovation by key players in the market.