Video Streaming in Live Streaming Market to Grow During the Forecast Period
The
increasing internet penetration, the rising number of smartphone users in
different countries, and the growing popularity of social media platforms are driving
the global live streaming market demand.
According to
TechSci Research report, “Live
Streaming Market – Global Industry Size, Share, Trends, Competition, Opportunity,
and Forecast, 2018-2028F”. The global live streaming
market is witnessing high demand, owing to the increasing penetration of
broadband in households, along with the rise in smartphone users, and social
media platforms.
The market for live streaming
is expanding significantly due to the increasing use of smartphones and the
ease of internet connection. Users are choosing online streaming services due
to the introduction of high-end smartphones and the accessibility to the
internet. Users now have easier mobile access to video and audio content
because of the rise in smartphone sales. In addition, several online streaming
service providers are looking at mobile platforms to offer online streaming
services Mobile devices with large screens and sharp displays give users a
better viewing experience.
The appetite for smartphones
in developing nations like India, Russia, and Mexico has been spurred by
improved internet connectivity and inexpensive smartphones. Internet
accessibility has risen due to the cheap cost expansion of 4G and 5G
technology. In the long run, this is driving companies to introduce online
streaming services, particularly for mobile devices. As a result, the global
live streaming market is expanding due to the increasing use of smartphones and
convenient access to the internet. Due to the COVID-19 pandemic and subsequent
lockdowns, consumers worldwide spent more time online in 2020, driving up
mobile engagement. As a result, the expansion of mobile advertising is likely
to impact the market's revenue inflow, which will help the global live
streaming market, develop throughout the period.
According to streaming type,
it is predicted that in 2021, the video streaming market will hold the most
significant market share. The large share of this market is primarily fueled by
the growing online data consumption and browsing behaviors of consumers, the
increasing adoption of cloud-based solutions, the growing use of influencers in
branding and marketing campaigns, and the growing use of social media platforms
and other digital mediums.
Browse over XX market data
Figures spread through XX Pages and an in-depth TOC on the "Global
Live Streaming Market."
The live streaming
market is segmented into streaming types, , and applications. Based on
streaming type, the market is divided into audio and video. Based on streaming
platforms, the market can be segmented into gaming consoles, laptops &
desktops, smartphones & tablets. Further, based on application, the market
is fragmented into media & entertainment, esports, events, and education.
The market analysis also studies the regional segmentation to devise regional
market segmentation, divided among North America, Europe, Asia-Pacific, South
America, and Middle East & Africa.
North America is
expected to dominate the market in the anticipated years, owing to the
accessibility of high-speed data due to the launch of 4G and 5G, the growth of
broadband networks, and the rising popularity of live streaming on various
social media platforms. Online streaming services are becoming more popular,
motivating foreign service providers to improve their service offerings in
North America.
Key market players in the global
live streaming market include:
- Google LLC
- Meta Platforms, Inc.
- Twitch Interactive, Inc.
- Discord Inc.
- Vimeo, Inc.
- International Business Machines Corp.
- Empire Video Productions, LLC
- Huya Inc.
- Vidizmo LLC
- AfreecaTV Co., Ltd.
High-speed internet connectivity is required for
audio and video streaming. The demand for live streaming services is
anticipated to overgrow during the projected period due to the rising expenditures
in building reliable communication network infrastructure in APAC. Therefore,
to obtain a competitive edge, expand their geographic presence, and maintain
their market positions, regional service providers are concentrating on
techniques like partnering with technology providers or acquiring rival
companies. For instance, in 2021, Sherpa Digital Media, Inc., a platform for
hosting and distributing live events, was acquired by Telestream, LLC, a
provider of digital media tools and workflow solutions. Sherpa Digital Media
has designed its platform to successfully handle virtual events of any scale
with a high level of security. Telestream aims to boost its market share with
this, by entering new segments.
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"The increasing internet
penetration and a broadband connection, which provide high-speed internet to
households, and the increasing number of smartphone users in different
countries are driving the demand for the global live streaming market.
Moreover, brands are using live streaming to launch new products and services
to grab a more extensive customer base. In addition, the increasing popularity
of esports is further boosting the global live streaming market.” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Live Streaming Market By Segmented
By Streaming Type (Audio, Video), , By Application (Media & Entertainment,
Esports, Events, Education) By Region, Competition, Forecast &
Opportunities, 2018-2028F”
has evaluated the future
growth potential of live streaming market and provides statistics and information on market structure, size, share,
and future growth. The report is intended to provide cutting-edge market
intelligence and help decision-makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in live streaming
market, globally.
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