Australia Lingerie Market is Anticipated to Undergo Significant Growth Through 2025
Increasing fashion consciousness among women and high
purchasing power are key factors driving the growth of Australia lingerie market.
According
to TechSci Research report, “Australia Lingerie Market By Product Type (Bra,
knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution
Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers,
Others), By Region, Forecast & Opportunities, 2025”, the market is expected to grow at a substantial rate
during the forecast period. Key factors propelling the growth of Australia lingerie
market are rise in per capita disposable income and growing necessity for bras
and underpants. Moreover, increasing fashion consciousness among women
consumers is making them spend on high quality and stylish inner wears. Also,
consumers preference for exclusive and branded products, high purchasing power
and presence of luxury lingerie brands in Australian market is contributing to
the growth of lingerie market. The demand for designer lingerie is also high in
the country, especially among millennial consumers. Apart from that, companies
are focusing more on what matters to the customers along with increasing
availability through online channel. This is further expected to augment
Australia lingerie market through 2025.
Additionally, the lingerie manufactures are targeting
teenage customers by introducing inner wears meant for beginners. With wide
variety of lingerie to choose from, consumers are poised to spend more on them.
Also, the market is witnessing high demand for comfortable lingerie for day to
day wear. This is further pushing the manufactures to introduce comfortable
inner wear and are thus witnessing increased sales. With increasing number of
college going women and working women population, Australia lingerie market is
anticipated to undergo significant CAGR in coming years. Furthermore, boost in e-commerce industry is
witnessing high sale of lingerie through online channels.
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The Australia
lingerie market is segmented based on product
type and distribution channel. Based on product type, the market can be
categorized into bra, knickers & panties, lounge wear, shape wear and
others. Among them, knickers and panties are high in demand and are expected to undergo high growth through
2025 on account of more women spending on these lingerie items. Moreover,
manufactures are ensuring the comfort factor while making knickers and panties
which is further accelerating their demand in Australian market.
Based
on distribution channel, Australian lingerie market can be categorized into
offline and online channels. Among them, the offline channel consisting of hypermarkets/
supermarkets, independent retailers and others dominated the market in
Australia in 2019 as stores like target offered attractive discounts on
purchase of lingerie. However, the online channel is expected to undergo
fastest growth during the forecast period as more consumers are preferring to
shop online. Furthermore, various luxury brands are offering their products
online which is also a major factor behind the growth of online segment.
Major players operating in the Australia
lingerie market are Victoria’s Secret, Honeybirdette, Wolf & Whistle,
Chantelle, Hanes Brands, Maison Lejaby, NICO, Triumph, Juem and Palindrome,
among others. Key growth strategies being adopted by leading market players
include collaboration, partnerships and new product launches. Apart from that,
companies are also offering discounts to attract new customers.
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“The
high standard of living and developed economy of Australia makes the country a
profitable market for lingerie companies. Moreover, the presence of global
brands and their strong marketing skills are boosting the growth of lingerie
market. In coming years, with more lingerie brands focusing on online sale, the
market is poised to witness a healthy growth until 2025.,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research based Australia
management consulting firm.
“Australia Lingerie Market By Product Type (Bra,
knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution
Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers,
Others), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of lingerie market
and provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in Australia lingerie market.
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