Wet Wipes Market to Witness Robust Growth through 2025
Spike in coronavirus cases
and rising awareness towards personal hygiene to drive global wet wipes market
According
to TechSci Research report, “Global Wet Wipes
Market By Application (Personal Care, Household, Healthcare, Commercial,
Others), By Technology (Spunlace, Airlaid, Wetlaid, Others), By Distribution
Channel (Offline (Supermarket/Hypermarket, Specialty Store, Pharmacy, Others),
Online), By Region, Forecast & Opportunities, 2025”, the global wet wipes market is poised
to undergo rapid growth rate during the forecast period. The spike in cases of
coronavirus around the world, affecting over 200 countries in total, has
created a huge demand for wet wipes in the global market. As sanitization is
one of the highly effective ways of preventing the spread of this disease, the
demand for disinfectants such as wet wipes is quite high. Additionally, wet
wipes are also used as personal care products to remove makeup or dust. Moreover,
the market is also witnessing growing demand for multifunctional wet wipes,
which eliminate the hassle of carrying different wet wipes for different
applications. Also, growing sense of personal hygiene and health consciousness
is also driving the growth of wet wipes market. Convenience attributes such as
ease-of-use factor associated with wet wipes is also serving as a major factor contributing
to the growing demand for these products. Also, companies are using
eco-friendly materials and latest technologies for making wet wipes, which further
enhances the product quality, thereby creating a huge demand for wet wipes
globally. The manufacturers are also investing on research and development
activities to enhance their product portfolios, which is anticipated to fuel
the demand for wet wipes until 2025.
However, there are certain factors that might restrict
the growth of global wet wipes market. Factors such as presence of counterfeit
products is causing a huge loss to the original manufacturers. Also, concerns
regarding disposal of wet wipes and stringent government regulations might
limit the overall growth of global wet wipes market.
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The global
wet wipes market is segmented based on application, technology, distribution
channel and region. Based on application, the market is segmented into personal
care, household, healthcare, commercial and others. The personal care segment
accounted for largest market share in 2019 and is expected to dominate the
market until 2025 as well. This is due to the growing concerns regarding spread
of COVID-19, which is making consumers to opt for wet wipes. However, the healthcare
segment is anticipated to undergo highest CAGR during the forecast period owing
to the increasing demand from hospitals, clinics and other diagnostic centers.
Based on distribution channel, the global wet wipes market is segmented into
offline and online channels. The offline segment is further categorized into supermarket/hypermarket,
specialty store, pharmacy and others. Among these, the offline segment is expected
to dominate the global market owing to increased sales of wet wipes from
pharmacies and specialty stores. However, as most of the markets have been
closed down in the wake of COVID-19, the online sale of wet wipes has increased
rapidly, and the segment is expected to witness fastest growth by 2025.
Major players operating in the global wet
wipes market include Wetnaps Ltd, Nice-Pak Products, Inc., 3M Co., Godrej
Consumer Products Limited, Unilever Group, Essity Aktiebolag (publ), Henkel AG
and Co. KGaA, Johnson and Johnson Services Inc., Kimberly-Clark Corp., S. C.
Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm
Corp. and ASHOK & CO. (PVT.) LTD, among others. The companies are currently
being indulged in increasing their production capacity and are introducing more
powerful disinfectant wet wipes to meet the growing demand. Some leading
companies are also engaging in partnerships and mergers to increase their
market share.
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“The antibacterial
and moisturizing properties of wet wipes are leading to their high adoption for
various applications in personal and healthcare sectors. Additionally, rising
cases of coronavirus in United States has made the country one of the largest
consumers of wet wipes in 2020. Moreover, the manufacturers are also coming
with wet wipes for both female and male skin types. This is further leading to
the expansion of the market. The market is also witnessing high demand for
eco-friendly wet wipes owing to the stringent regulations by various governments
pertaining to disposal of wet wipes,” said Mr. Karan Chechi, Research Director
with TechSci Research, a research based global management consulting firm.
“Global Wet Wipes Market By Application (Personal
Care, Household, Healthcare, Commercial, Others), By Technology (Spunlace,
Airlaid, Wetlaid, Others), By Distribution Channel (Offline
(Supermarket/Hypermarket, Specialty Store, Pharmacy, Others), Online), By
Region, Forecast & Opportunities, 2025” has
evaluated the future growth potential of global wet wipes market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global wet wipes market.
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