India Non-Alcoholic Beverage Market to Grow with a CAGR of 7.36% through 2030

The India non-alcoholic beverage market is growing rapidly, driven by increasing health consciousness, diverse consumer preferences, and rising disposable incomes.  

According to TechSci Research report, “India Non-Alcoholic Beverage Market – By Region, Competition, Forecast & Opportunities, 2029F”, the India Non-Alcoholic Beverage market stood at USD 14.95 billion in 2024 and is anticipated to grow USD 22.81 billion by 2030 with a CAGR 7.36% during forecast period. The non-alcoholic beverage market in India is experiencing robust growth, driven by a confluence of factors including changing consumer preferences, increased health awareness, urbanization, and rising disposable incomes. As one of the most dynamic and diverse markets in the world, India offers immense potential for non-alcoholic beverage companies. The market is expansive, comprising various segments such as bottled water, fruit juices, carbonated soft drinks, ready-to-drink (RTD) beverages, energy drinks, tea, coffee, and functional beverages like kombucha and coconut water.

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One of the key drivers of the non-alcoholic beverage market in India is the growing health consciousness among consumers. As lifestyle diseases like obesity, diabetes, and hypertension become more prevalent, consumers are increasingly moving away from sugary, calorie-dense beverages and opting for healthier alternatives. This shift in preferences has led to a surge in demand for low-calorie, sugar-free, and functional drinks that promise health benefits such as immunity-boosting, digestive aid, and detoxification. For example, beverages like coconut water, herbal teas, and probiotics have seen significant traction, as they are marketed as natural and health-boosting options. Additionally, the increasing awareness about the importance of hydration has contributed to the steady growth of bottled water sales.

At the same time, the increasing popularity of premium products is becoming a notable trend in India’s non-alcoholic beverage market. As the country’s middle class expands and disposable incomes rise, consumers are willing to spend more on higher-quality, specialized beverages. This is evident in the growing demand for premium bottled water, cold-pressed juices, organic teas, and gourmet coffees. As urbanization accelerates and lifestyles become more affluent, consumers in cities like Mumbai, Delhi, and Bengaluru are shifting toward premium beverage options that align with their evolving tastes and preferences. This has created a segment of the market that values quality, sustainability, and exclusivity, prompting brands to innovate with better ingredients, packaging, and offerings.

The India Non-Alcoholic Beverage market is segmented into product type, packaging type, package size, sales channel, regional distribution, and company.

Based on the sales channel, the online segment is the fastest growing in the India non-alcoholic beverage market, driven by increasing e-commerce adoption and changing consumer behavior. With the rise of online grocery platforms like BigBasket, Amazon, and Flipkart, consumers now have easy access to a wide range of beverages, including premium and niche products. The convenience of home delivery, especially during the pandemic, has significantly boosted the demand for packaged drinks, including bottled water, fruit juices, and RTD beverages. Additionally, the growth of food delivery apps like Zomato and Swiggy has contributed to this trend, making beverages more accessible. As digital shopping continues to gain momentum, the online segment is expected to maintain its rapid growth in the coming years.

Based on region, the North region of India is the fastest growing in the non-alcoholic beverage market, driven by rapid urbanization, rising disposable incomes, and a growing middle class. States like Delhi, Punjab, Haryana, and Uttar Pradesh are witnessing increased demand for a variety of beverages, including bottled water, fruit juices, and energy drinks. The expanding retail sector and improved distribution networks in urban areas have made non-alcoholic beverages more accessible to a wider consumer base. Additionally, health-conscious trends are gaining momentum in the region, with rising interest in functional drinks and healthier beverage options. This region’s vibrant urban centers, such as Delhi NCR, further contribute to the overall growth and expansion of the market.

Major companies operating in India Non-Alcoholic Beverage market are:

• Dabur India Limited
• ITC Limited
• Varun Beverages Limited
• Nestle India Limited
• Bisleri International Private Limited
• Coca-Cola India Private Limited
• Hector Beverages Private Limited
• Parle Agro Pvt. Ltd
• PepsiCo India Holdings Pvt Ltd
• Red Bull India Private Limited

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“The younger demographic is another key factor driving the non-alcoholic beverage market in India. As the millennial and Gen Z populations become the primary consumers, there is a noticeable shift towards beverages that cater to their tastes and preferences. This generation is more experimental with flavors and increasingly inclined toward beverages that offer unique or exotic ingredients. Moreover, they are more likely to choose products that align with their health-conscious mindset, which has driven the rise of plant-based, low-sugar, and functional drinks. Brands are increasingly focusing on this demographic by introducing new and innovative products that match their changing preferences,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Non-Alcoholic Beverage Market Segmented, By Product Type (Carbonated Beverage, Non-Carbonated Beverage), By Packaging Type (Bottles, Cans, Others), By Package Size (Below 250ml, 250ml–1Liters, Above 1Liters), By Sales Channel (Departmental Stores, Supermarket/Hypermarket, Convenience stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Non-Alcoholic Beverage market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Non-Alcoholic Beverage market.

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