Ceramic Plate Type to Lead Global Hair Straightener Market till 2024
Increasing
working women population coupled with growing beauty consciousness to drive
global hair straightener market through 2024
According to TechSci Research
report, “Global Hair
straightener Market By Product Type, By Plate Type, By Application, By
Distribution Channel, By Region, By Company, Competition, Forecast & Opportunities,
2024”, global hair straightener market
is projected to grow at a CAGR of over 6%, during 2019-2024, on the back of continuous
innovations in the industry by launch of products such as hair straightener
with sleep mode, keratin infused ceramic plates and ionic technology to prevent
hair from extreme heat damage. Moreover, growing consumer demand for portable personal
care devices is further positively impacting the growth of global hair
straightener market.
Browse 22 market data Tables and 172
Figures spread through 210 Pages and an in-depth TOC on "Global Hair straightener
Market"
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In terms of distribution channel, the hair straightener
market is categorized into supermarkets/hypermarkets, institutional sales,
multi-branded stores, online and others. Supermarkets/Hypermarkets accounted
for the majority share of global hair straightener market in 2018, closely
followed by institutional sales. Online sales are expected to witness the
maximum growth during the forecast period owing to growing popularity of the
e-commerce market across geographies. Moreover, e-commerce and technology are
transforming this category with new user experiences, where luxury brands and
small start-ups alike are racing to embrace e-commerce, making this channel
even stronger. Availability
of exclusive offers, subscription packages on brand-exclusive websites and
heavy discounts on e-commerce is further expected to surge the demand for hair
straightener through online retail channel, thereby boosting the market growth
in the upcoming years.
In terms of region, global hair
straightener market is categorized into North America, Asia-Pacific, Europe,
South America and Middle East & Asia. North America held majority of global hair straightener market in 2018 on
account of wide acceptance of innovative products and availability of a greater
number of products, especially in the United States. North America was closely
followed by Asia-Pacific which is expected to grow with the highest CAGR during
forecast period, to surpass the dominance of North America by 2024. China
accounted for over half of the region’s market in 2018 and is expected to
maintain its dominance during the forecast period as well owing to presence of
a number of industry manufacturers in the country and growing disposable income
coupled with rapid urbanization.
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“Global hair straightener market is anticipated to register
a steady growth during forecast period. The growth in the market is led by technological
advancements with innovations being introduced regularly in the ceramic plate
type of hair straighteners, which is the leading category that held over
three-fourth of the market in 2018. Moreover, increasing working women
population, rising beauty consciousness and growing inclination towards premium
personalized products across regions would further steer growth in global hair
straightener market.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“Global Hair Straightener
Market By Purpose, By Distribution Channel, By Region, By Company, Competition,
Forecast & Opportunities, 2024”, has evaluated the future
growth potential of global hair straightener market and provides statistics and
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities in global hair straightener market.
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