AT&T introduces DirecTV OTT video service
United
States: AT&T a US
based, multinational telecommunication conglomerate, to come up with video
content delivery OTT service to its users by the means of both wired &
wireless internet connection on any device and with the help of any ISP.
Moreover, the users need to download an
app on their smart devices and subscribe to its services which will allow them
to interact digitally and make the payments online. The cost of the service is
expected to be somewhere between $40-$55 a month. Further, the services would
allow the user the view content over simultaneous sessions without any set-top
boxes or satellites which would help the company to reach a broader consumer
base.
TechSci Research represents that with
the growing OTT market, the emphasis of the giant telecoms on offering services
to expand not only their product portfolio, but their customer base too would
aid in the acceleration of the overall technology ecosystem. Furthermore,
offering increased levels of accessibility will help the customer performance
levels to increase as well.
According to the recently published
report by TechSci Research “Global
Over the Top (OTT) Market
By Content Type (VoIP, Text & Media,
Video), By Platform, By Deployment Model, By Service Type, By User Type, By
Revenue Model, By End User, By Region, Competition Forecast and Opportunities,
2011-2021”, global OTT market is projected to surpass $64.9 billion by
2021, on account of growing trend of Bring Your Own Device (BYOD), rising
adoption of cloud computing, expanding market for Internet of Things (IoT).
Netflix accounted for the highest market share in global OTT market in 2015,
and the company is anticipated to maintain its dominance in the coming years on
account of growing video streaming business and rising number of partnerships
of Netflix with various local content providers, globally. In 2015, media &
entertainment sector was the largest end-user of OTT market. Increasing demand
for online content such as online publishing, Internet TV, online advertising,
and online short & long videos, is anticipated to fuel exchange of online content
in media & entertainment sector, which is expected to translate into media
& entertainment sector maintaining its dominance in the global OTT market
during the forecast period.