Press Release

India Smart TV Streaming Device Market to be Dominated by TV Sticks Segment

The India smart TV streaming device market is witnessing by the rising demand for OTT platforms and the increasing penetration of broadband connection leading to factors driving the market growth during the forecast period.


According to TechSci Research report, “India Smart TV Streaming Device Market– By Region, Competition, Forecast & Opportunities, 2029,” the India Smart TV Streaming Device Market is expected to grow during the forecast period due to the rising popularity of online streaming services. Moreover, these devices provide a convenient way for users to enjoy their favorite movies, TV shows, and other digital content.


In today's entertainment-watching, TV streaming devices are beneficial because they offer popular content on TV direct from the Internet. Thus, the market for these gadgets is currently seeing significant growth. These devices offer a number of specialist apps like Netflix, YouTube, and Amazon Prime, which can transform a standard TV into a smart TV. In response to consumer demand and establish a market presence, many media streamer companies, including Google, Amazon, and Apple, simultaneously released their products on the market.


The demand for portable and small streaming devices has increased significantly. More and more consumers are looking for portable solutions that provide them with the flexibility to access popular content wherever they are. The compact design of Fire Sticks allows users to easily carry them and plug them into any compatible television, making them a popular choice among consumers who prioritize portability.


The technology giants like Amazon and Google have been actively involved in the India smart TV stick market through their popular devices, Amazon Fire TV Stick and Google Chromecast, respectively. These companies have formed partnerships with content providers and streaming platforms to expand their content offerings. For instance, Amazon has collaborated with well-known Indian streaming platforms like Hotstar, Zee5, and SonyLIV to provide a wide range of content options to Fire TV Stick users.


To improve the product offering, there have been significant company partnerships and cooperation in the Indian market for smart TV streaming devices. For instance, the online retailer "Amazon" will start manufacturing its TV streaming device locally at Chennai-based contract manufacturer Cloud Network Technology, a subsidiary of Foxconn. To meet the demands of Indian consumers, Amazon's first manufacturing facility in India produces hundreds of thousands of Fire TV Stick units annually. Furthermore, the COVID-19 pandemic has contributed to the growth of the smart TV streaming device market in India. With people spending more time at home, there has been an increased demand for home entertainment options, leading to a surge in the adoption of streaming devices to access a wide range of entertainment content directly on the televisions directly.


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India Smart TV Streaming Device Market."


The India Smart TV Streaming Device Market is segmented based on device type, video support, sales channel, region, and competitional landscape.


Based on device type, the market is fragmented into TV stick and TV box. Among these, TV sticks dominate in the market, due to a variety of factors, including increased consumer demand for small and portable streaming devices, the market is expected to develop throughout the projected period.


Based on video support, the market is segmented into non-4K, 4K, and above. Based on sales channel the market is segmented into online and offline. Among these segments online is the fastest growing segment due to a wide selection of consumer goods available on a single platform.


Key market players in the India Smart TV Streaming Device Market include:

  • Amazon Retail India Private Limited
  • Apple India Private Limited
  • Bharti Airtel Limited
  • Xiaomi Technology India Private Limited
  • Realme Mobile Telecommunications (India) Private Limited
  • Tata Play Limited
  • Google India Private Limited
  • CloudWalker Streaming Technologies Pvt. Ltd.
  • Motorola Mobility India Pvt Ltd.


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“The increasing demand for over-the-top (OTT) content and the convenience of streaming services have driven the adoption of smart TV streaming devices. These are the major trends that are anticipated to have a positive impact on the market growth throughout the projected period. Also, the market is highly competitive, with companies constantly launching new and improved devices to attract consumers. Features such as 4K, Ultra HD streaming, voice control, and integration with virtual assistants have become common in the latest smart TV streaming devices, are other factors fueling the smart TV streaming device market in India”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


India Smart TV Streaming Device Market By Device Type (TV Sticks, TV Box), By Video Support (Non-4K, 4K, Above), By Sales Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2029,
has evaluated the future growth potential India smart TV streaming device market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the smart TV streaming device market in India.


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India Smart TV Streaming Device Market By Device Type (TV Sticks, TV Box), By Video Support (Non-4K, 4K, Above), By Sales Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2029

Media | Sep, 2023

The India smart TV streaming device market is witnessing growth by the rising demand for OTT platforms and the increasing penetration of broadband connection which are significantly influencing the market during the forecast period.

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